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Soon You Can Hail an Artist as You Hail a Cab

December 26, 2009

Photo illustrations courtesy of Show Media and Art Production Fund

Renderings show how hundreds of New York taxis will become mobile public art next month when their rooftop ad boards display works by, from left, Shirin Neshat, Alex Katz and Yoko Ono.

By CAROL VOGEL

Those moving advertisements atop taxis generally deliver not-so-subtle messages, like which airlines to fly or movies to see, who makes the sexiest blue jeans or the coolest sunglasses.

But for the month of January, Show Media, a Las Vegas company that owns about half the cones adorning New York City’s taxis, has decided to give commerce a rest. Instead, roughly 500 cabs will display a different kind of message: artworks by Shirin Neshat, Alex Katz and Yoko Ono.

The project is costing Show Media about $100,000 in lost revenue, but John Amato, one of Show’s owners and a contemporary-art fan, said: “I thought it was time to take a step back. January’s a slow month. I could have cut my rates but instead I decided to hit the mute button and give something back to the city.”

Read more at: Soon You Can Hail an Artist as You Hail a Cab

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